So how do you give them what they want using Facebook and Instagram? Facebook Evaluate the Best Content for Each PlatformĪccording to a 2017 “Cosmetic Surgery on Social Media” survey conducted by the American Society of Plastic Surgeons (ASPS), users want to see before-and-after photos, information on procedures, as well as videos of procedures being performed (yes, really!). This free e-book will help supercharge your social media ROI Hootsuite, AgoraPulse, and Loomly and are all examples of scheduling software that allow you to collaborate, publish, and measure all your online platforms in one place.įREE E-BOOK 5 Ways to Boost Social Media ROI for Medical Aesthetic Practices Secondly, utilize scheduling tools to save time. Since Facebook and Instagram are likely the main platforms your clients are using, that’s what we’re going to focus mostly on in this post. You can learn more about all platform demographics here, as reported in a 2019 study done by the Pew Research Center. And because demographics vary by social media platform, be sure to pick platforms that closely align with your target audience. Pick no more than three platforms to commit to and master them before adding in more. If you do, chances are you’ll start out strong but then struggle to maintain momentum across all. Commit to Only 1 or 2 Platforms to StartĪs a practitioner, your time is your most valuable resource, so don’t try to start on all platforms at once. Here are 10 ways to tap into this marketing tool – and do it right. Leveraging social media to your benefit requires a time commitment and a good strategy to reach your target audience. Not to mention, this organic way of marketing is totally free (that is, unless you get into paid campaigns, which are also a good idea, but not something we’re going to tackle in this post).Įager to get started? Hold your horses. So it would be a major misstep for practitioners not to meet potential patients in their preferred arena. That’s because as celebs and beauty influencers – everyone from Kim K and Chrissy Teigen to Cindy Crawford and Gwyneth Paltrow – become more open about their aesthetic treatments on social media, this kind of content becomes very normal, accepted, and even valued as a resource by consumers. Posted in March of 2013, it amassed 150,000 likes and 10,000 comments and was shared countless times across the internet in the form of other social posts and commentary on beauty sites.īesides demonstrating the power of the celeb influencer, this viral post may have also played an early role in paving the way for social media to become the ripe marketing space it is today for medical aesthetic companies. Remember Kim Kardashian’s famous “Vampire Facial” Instagram post? You probably do.
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